Marketing Wizard Steve Lesnard Offers Advice On Influence Marketing

Some industry observers have called 2018 “the year of the influencers.” It speaks to the exploding marketing strategy of leveraging the media recognition and popularity of key celebrities to sell products.

But Steve Lesnard, Vice President of Global Marketing with Nike, says it’s not as easy as it looks. He said generating a celebrity influencer campaign is fraught with complexities. For one thing, gaining the endorsement of a celebrity influencer can be extremely expensive. Another factor is social media — that is, how to use it correctly and effectively.

Steve Lesnard offers two principles that will help marketers get influence marketing right.

His first principle is to establish a solid connection with influencers that is authentic. By that, Steve Lesnard means that the influencer one chooses to endorse a product must have a logical and genuine connection to that product. For example, NBA legend Michael Jordan is a natural fit for promoting athletic shoes — but Kanye West and Rihanna also proved a great match with Adidas and Puma respectively. They’re obviously not athletes but they still have the right kind of mojo to sell shoes. Sometimes defining that “mojo” is not easy.

The problem, Lesnard says, is the connection between influencer and product is not always obvious — but sellers must strive to get it right. If the connection is not immediately existent, the marketer must proactively build it, Steve Lesnard says.

His second principle is that celebrities are not the only game in town. Influencers can be a lot of other people. People tend to buy things based on the recommendation of someone they know, admire and trust. That can be anyone from a school teacher to a local citizen in your town or neighborhood whom everyone knows and respects. Influencer campaigns can be grassroots operations, Lesnard says.

Of course, mixed up in all of this is the power of social media in its many manifestations, from Twitter and Facebook, to Instagram and Snapchat. Steve Lesnard says: You must have a clear social and digital strategy that will leverage the image of your influencer correctly.

Stream Energy Shows People How They Can Save on Energy

Stream Energy makes a point to always help people with the energy options they have. The company believes in helping people and always pushing to make things easier for them. They also know the importance of making things better for their clients. The company spent a lot of time learning about what people could do and how they could help their clients out with these issues. It was important to Stream Energy to do things that would help people.

As long as Stream Energy knows what they’re doing and how they’re going to make a difference for everyone, they felt they had a chance to do things the right way. By looking at these options and giving more people the experiences they could get from different areas of business, they had the chance to make things better for people. Thanks to the hard work the company put into place and everything that made a difference, they knew they were doing things the right way.

Stream Energy knows what they can do and how they can make a difference because they spent a lot of time pushing for positive experiences with the company. It was also important for them to show others they were making things better for each of their clients. Stream Energy continues pushing to make sure they can help people see what they’re doing and why they’re doing it.

After Stream started the Stream Cares program, they began looking at different options that would help their clients with more opportunities. It was important for the company to always show people they had a chance to do more and they could make things easier for everyone who needed their assistance. Stream Energy knows what it’s like to help people and they aren’t afraid to push to make things easier for the clients and for those who are in difficult situations.

Even though Stream knows what they can do for people, they still want to push to make sure they’re helping them out with the options they need. Stream believes giving back is what allows them to continue being the most popular provider.

https://globenewswire.com/news-release/2013/04/09/537005/10027902/en/Stream-Energy-Expands-Service-in-Pennsylvania-and-New-Jersey.html

Rocketship Public Schools Are Gaining In Popularity

The Rocketship Public Schools are gaining in popularity because of the great results that are occurring when parents send their children to them. Children that are taught in these schools are talented and smart, and they love to learn.

When a student goes to the Rocketship Public Schools, they will be dealing with the three pillars that are used in the Rocketship Public Schools system. These pillars are great, and they produce great rewards. The pillars are parent involvement, talent development and learning that is personalized. When the students receive and take part in all three of these pillars, they are in a learning experience that can’t be matched.

The instructors at the Rocketship Public Schools are well educated. They have the background and experience that is needed to teach at the Rocketship Public Schools. They make learning fun for their students, and they strive to produce new and innovative ways to teach the same subjects without them becoming boring. See their reviews here https://www.indeed.com/cmp/Rocketship-Education/reviews

Rocketship Public Schools has five values that it adheres to at all times. The five values are: Innovation, Community, Authenticity and Excellence. Since these values are taken very seriously by the school’s staff, there is a great success in the way that work is undertaken on a daily basis.

The Rocketship Public Schools produce great students. Parents are pleased with what they find that their children are learning when they attend school. Since it is important that the student puts forth a great effort, they are encouraged to do so every step of the way.

When children are happy to learn, they learn more. They will do this at these schools because of how they operate. The instructors care very deeply about each and every one of the students, and they want them to succeed. Since they offer them as much as possible in order to for the students to gain a great education, they results are extraordinary to say the least.

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