Amazon has been the leading e-commerce site for business in a number of years. The idea of using a reverse showroom technique is what has led the shoppers to purchase their items from Amazon. Before now, if someone wanted to purchase a particular brand or manufacturer, they would have to visit their local store to find the item they needed. Now, shoppers head to the virtual showroom where they can choose to find the items they desire. Because there is a broad market, there is always a place to purchase the items that you desire.
A brand that has chosen to use the reverse showroom technique to reach more consumers is the Fabletics brand. The brand has been seeking out consumers from all areas. A consumer or shopper will visit the webpage and then take a short lifestyle quiz to determine what orders to send you next. Each member is going to select a variety of choices for athletic wear and then each month, a new workout gear outfit will arrive to your home.
The quiz will help the business know what styles you like and what choices would be more liked and accepted by you, the consumer.
When the brand first was in the planning stage, they knew that they would need someone who loved to workout and who would help them to get their point across. There would be no other option for a spokesperson other than Kate Hudson. Kate is an avid workout enthusiast and was happy to find someone who could help make gym clothes more stylish.
Prior to becoming involved with Fabletics, Kate had no prior experience in the business world. Since the day she was approached, Kate has maintained a firm grip within the brand. She has helped to not only design the clothes but has helped in the marketing world as well. There has been nothing that she has not found herself involved with when it comes to the business world of Fabletics.
Kate Hudson has been a successful actress for a number of years courtesy of her major roles in movies such as How To Loose A Guy In 10 Days and Fools Gold. She has played major roles for hit movies previously and now she plays a major role in helping to build a successful business.
When it comes to working out, there has been no shortage in the workout world for Kate. She has been avid about her role in maintaining a healthy lifestyle and for her, taking on Fabletics was just another way to be successful.