Behind COA’s brilliance and success, sits its founder, Carlos Alberto de Oliveira Andrade who is the current chairman of the firm’s Board of Directors. Dr. Carlos is a doctor by profession, born and raised in Brazil. He had been practicing medicine before ordering a Ford Landau from one of the local motor dealerships until he received news that his car wouldn’t be delivered following a bankruptcy case on the dealership in question.
Carlos Alberto de Oliveira Andrade did not hesitate and quickly jumped for the opportunity proposing that he should be compensated for his unpaid vehicle in which he suggested that the failing dealership company be passed on to him. In 1979, CAOA was born, and Dr. Carlos did not take time veering off from the health industry. Six years into the business, Carlos Alberto de Oliveira had gained market leadership in Ford sales within the Latin American market.
In 1992, Brazil untied the prohibition law that barred people from importing foreign motor vehicles. CAOA did what they do best and landed on a deal with Renault and become an official marketer in Brazil. In less than three years in the Brazilian market, Renault, under CAOA management had made remarkable amounts of sales earning a top segment in the number of imported cars. CAOA then took over Subaru brands in 1998 and made the Japanese model a favorite and tripling sale in less than a year under CAOA management.
At around 1999, Hyundai was trying to break into the Brazilian market following successive branding that had failed. CAOA took over, and Hyundai became a market leader with the Tucson model receiving wide reception in the Brazilian market. Again, CAOA had done the unthinkable. In 2007, after years of nurtured relations between Hyundai and CAOA, Dr. Carlos managed to strike a deal with the manufacturing company.
This deal would see him launch the first Hyundai manufacturing factory in Brazil with a total injection of $600 million. The factory was built in the Agribusiness District of Annapolis. The significant step leads to his acknowledgment by IstoEDinheiro Magazine where he was elected and featured as the “Entrepreneur of the year in Industry.”
From this source: https://en.wikipedia.org/wiki/Group_Caoa