What Is The RealReal
The RealReal is a consignment shop that exclusively focuses on luxury brands. It is a 7-year company that has become a booming success raising $173 million dollars since its inception. Many times when dealing with consignment shopping you should avoid buying any luxury items because you risk buying a fraudulent item. The best benefit of The RealReal is that it gives you the option to buy luxury items safely. They have a very rigorous process for authentication of every product they sell on their website. Authentication teams have large binders full of specifications for the products they inspect. The RealReal’s authentication teams even host internal contests where team members get prizes for picking the fake product among the real ones. They are very dedicated to giving their customers the very best in customer service and sales support.
Why People Love The RealReal
They have built up a reputation for always delivering real products to their customers. A unique aspect of The RealReal is a fact that they take on the inventory, and marketing of everything they sell. They also have services for their sellers that make them simple to use. Some of them include pickup of the consignment items. A driver will come to your home and carefully pack your product. They also have a fast turn around time. Most of their products are sold within 90 days of being placed on the website. This quick turnaround helps the company stay very popular with their sellers and buyers.
How Luxury Brands Have Embraced The RealReal
The RealReal has impacted the luxury market in really positive ways. Many people tend to look at luxury items as expensive risks. However, if you know that you can use your items and recoup some of your money then that risk is mitigated. It is a win-win for luxury brands like Cartier and Hermes and for The RealReal. This is great for everyone so much that these high-end brands have partnered with The RealReal. Saks Fifth Avenue and Neiman Marcus now offer a The RealReal gift card when customers choose consignment on their website.