PodcastOne’s chief executive officer, Norman Pattiz recently released the final results of the firm’s progressive, inclusive studies that were conducted on five major consumer brands across diverse service and products classes. Mr. Pattiz released the results alongside Edison Research Strategy’s Vice President, Tom Webster. The study was conducted during the second half of 2016 and concluded that podcasting has a positive influence on brands.
According to the study, over 60 percent of podcast listeners tend to refer to a particular grocery brand after an ad runs. This is a significant increase from a paltry seven percent of listeners in the pre-study. Also, autonomous product responsiveness significantly improved. Edison Research conducted three types of research on behalf of PodcastOne in 2016.
Some of the brands that took part in the study are well-known but were launching new marketing campaigns. The rest of the brands that took part are lesser-known but were seeking to improve their awareness. According to Mr. Webster, the study points out that podcast listeners are more interested in brand messages. This is attested to by the fact that there is a general willingness to consider or purchase such brands.
On his part, Mr. Pattiz asserted that the podcast setup paves the way for superior brand awareness, which gives it an advantage over traditional product advertising techniques. The results explain why PodcastOne has been dedicated to the use of an integrated approach as far as measurement and advertising are concerned.
Norman Pattiz’s Résumé
Norman is a renowned entrepreneur with vast interests across the media industry in America. He is the founder and CEO of Westwood One, a leading provider of digital content, sports, entertainment, and weather programming news in the U.S. This media conglomerate brings together several subsidiaries including Courtside Entertainment Group and PodcastOne which is a nationally renowned advertiser-supported podcast channel. Learn more: http://normanpattiz.com/
Under Norman’s leadership, PodcastOne has experienced remarkable growth. It currently highlights more than 300 hours of creative programs on a weekly basis. On its part, Westwood One provides news to leading outlets such as CBS News, Mutual Broadcasting System, NCCA Basketball, CNN Radio, and the Super Bowl.
Apart from his success in the corporate world, Norman has benefitted from lucrative public appointments. He served as a board member of the Broadcasting Board of Governors during the Bill Clinton and George Bush administrations. He is also a regent at the University of California Los Angeles besides serving as the chairman of the Los Alamos National Security Laboratories. He has also been admitted to the National Radio Hall of Fame.