Squaw Valley Ski with CEO Andy Wirth

The Squaw Valley Resort is currently in the process of a massive expansion plan. The development plan of the resort has passed another hurdle in the process of approval. The Placer County Planning Commission has given the resort thumbs up, and the project will proceed to the final approval by the County Board of Supervisors.

The CEO of Squaw Valley, Andy Wirth, acknowledged the civility of their meeting and discussion about the aspects surrounding the expansion of the resort. However, there lies an inherent impediment to traffic.

The director of League to Save Lake Tahoe, Jesse Patterson, is concerned that the town may not be able to approve more excellent projects as there would be no room left for traffic. The CEO of Squaw Resort is interested and committed to leading the charge to come up with solutions to the traffic issue.

The resort has incredible initiative for all of the Placer County, which entails funding a mass transit system that will be reliable for the whole of Lake Tahoe region. Jesse Patterson of the League recognized the genuineness of Andy’s initiative. The Placer County is experiencing new mushrooming projects for the good of the whole region.

About Andy Wirth

Andy Wirth has had a connection with the mountain hotel and resort industry throughout his entire life. Now the current CEO of Squaw Valley Ski Holdings, Wirth boasts of more than 25 years of extensive experience, which will make the ski a prime tourist destination in the world during winter.

Born in Nuebrucke, West Germany, Andy Wirth attended the Colorado University, where he made his first step into the industry. He later went to Edinburgh University in Scotland to further his studies.

It was during this period that Andy came across Rocky Mountain National Parks and gained relevant experience as a backcountry ranger. At San Pedro Parks Wilderness Area, he gained experience as a wilderness ranger.

According to Bloomberg and Powder, on his college completion, Andy Wirth began his professional path in 1986 working as an intern at the Steamboat Ski and Resort Corporation. For over two decades, he served various positions until he received a promotion to the parent firm, Intrawest.

In 2006, the company acquired Steamboat Ski and Resort Corporation, and Andy was quickly made the Chief Marketing Officer and the Vice President of marketing and sales as well.

He then took other roles such as the presidency of the Mountain Village Partnership, up until 2010. Andy became the CEO of Squaw Valley Ski Resort in 2010. He has responsibly overseen the resort’s upgrade of $70 million. His administration has made notable moves that have placed the ski in a strategic point with its competitors.