When you’re a business and have a troublesome customer, (and they do and will exist), it can sometimes really put wear and tear on your sales/traffic. You probably don’t even deserve it, (or you do, regardless), but now there is a review on your Yelp page and everyone is seeing it. It can be anything, but the worse it is, the harder it is to fix, (especially yourself). Companies like Fix Search Results have been around to make that a thing of the past for you, as well as make it a lot easier for people to find your business online in general. They also specialize in online reputation repair, which is a massive part of the business.
Online reputation management is a huge perk for business owners, because it gives them peace of mind knowing that all of their search engine optimization is taken care of. Most people don’t even know what that means, but to break it down, basically it determines what rank you place in when people search up certain words related to whatever it is that you do! So, if you own a café in New York for example, someone might look up ‘coffee NY’. That is potential business, but only if you rank above other websites and have the branding to back it up.
While coffee is quite broad and everyone is different, (as well as that is a pretty general example), the idea still stands. Reputation management is both preventative and progressive, meaning you don’t have to worry about what people are saying, (although you do need to still provide good service, obviously!) — and you don’t have to worry about your business not being able to branch out. That alone is a huge edge against the competition, who are probably doing the exact same thing or coming to realize that it’s an option!