Jose Borghi: Redefining Advertisment
The recent past has seen the Brazilian Advertisement Industry grow to become one of the best advertisement platforms in the world. The need for effective advertisement need not be over emphasized due to the looming reality that the success of any business big or small startup or preexisting depends on successful advertisement strategies.Jose Henrique Borghi is one of those individuals responsible for the success witnessed by the Brazilian advertisement industry. Borghi is the co-founder of a leading advertising agency now known a Mullen Lowe.
Borghi who is a Brazilian Native, holds advertising credentials from PUC-Campinas. Upon completion of his studies Borgi was full of ideas and was looking to start up his own advertising enterprise but lacked the financial muscle to do so. He sought employment and worked at the Standard Ogivly in the capacity of an editor. He went on to work at other advertising companies building his reputation and mastering the art of advertisement. BorgiErh was founded when Erh Ray met and agreed shared their mutual ideas.This has greatly contributed to the growth of this firm.
This venture met a lot of challenges owing to the fact that credit giving institutions would not advance them any loan. In 2006, Lowe partnered with BorghiErh to create what is today known as BorghiLowe.Since its inception the advertising agency has made a name for itself in the advertising world. Borghi and Lowe serve in the capacity of CEO’s and have both made and maintained reputation as the best advertising agency in the world.