The Rise of Whitney Wolfe

Bumble CEO Whitney Wolfe will soon join the Forbes list of America’s Richest Self –Made Women if the current success of her dating app is anything to go by. The app which is currently valued at $1 billion has brought Wolfe a 230-million-dollar fortune. The app is competing against Tinder, which was one of the first invented swiping dating apps that depend on the customer’s location to find a match. The irony is that Whitney Wolfe was one of the people who developed Tinder and now has to compete for market share with her rival. She was forced to leave Tinder due to claims of sexual harassment from her ex-boyfriend.

The idea from Bumble, according to Whitney Wolfe was an afterthought. Her initial aim was to create a vibrant online space for women. This then morphed into the concept of creating a dating app where the women make the first move. If the woman does not text the man within 24 hours, the match disappears. With an investment of $10 million from Russian billionaire Andrey Andreev and the marketing brilliance of Whitney Wolfe, Bumble was brought to life. The app immediately captured the attention of customers, recording an impressive 100,000 downloads within the first month. Read this article of Whitney Wolfe at Deadline

Bumble has been bold in its feminist approach towards dating. The company’s ads are always made to be pro-women. To further this goal, the company launched an app dubbed BFF in 2016 that is meant to help women find friends but not dates. It then started Bizz last year, which is an app that allows women to network with other women. The company also organizes events that are specifically designed for women. It runs programs that teach women how to pitch business ideas and how to build their careers as a whole.

Four years after its inception, Bumble now serves over 35 million users in 144 countries across the world. Wolfe has been on the cover of various magazines including Forbes, Fast Money, and WIRED. She was also named as one of the Forbes top 30 under 30 women this year.

Check: http://fortune.com/40-under-40/whitney-wolfe-herd-9/