The people who come to True Value to shop for their home improvement supplies are expecting to see a certain kind of place that is fun to shop in. They remember what it looked like long ago, and that is something that Kenneth Goodgame is playing on as he manages merchandising for the company. The merchandising that he does for his company makes it look like it is back in the old days, but anyone who comes into the stores will notice that it also has all the modern styling that are needed in a new store.
There are a lot of people who are trying to make sure that they are going to have the hardware and supplies they need to do jobs in their homes, and they are going to have a much easier time finding what they are looking for if they are shopping at True Value. Kenneth Goodgame has made it so that his company is a very easy place to shop in, and he wants to be sure that all the people that start with his company stay because it looks so nice.
He has also thought about how it feels when people come into the store for the first time. They have a notion of how it should look, and that is why he has made sure that people who come into the True Value brand stores are going to be able to see the touches of the old world along with all the new things that they must sell. He has been very successful in combining the merchandising from the old world with the things that make a modern store successful. That is the reason why Kenneth Goodgame is such a perfect person to work with, and it is why True Value is such a strong figure in retail America.